A Trademark can be any recognizable business name, product name, logo, domain, design, slogan or expression which identifies and distinguishes products or services of a particular source from those of others. Trademarks include brand names such as “Ford” and symbols such as the “McDonalds” golden arches.
Federal registration with the U.S. Patent and Trademark Office (USPTO) provides several advantages: provides a legal presumption of ownership and exclusive rights to use the mark nationwide in connection with your goods or services; gives you the right to bring a federal suit against anyone using your registered Trademark without permission; and allows you to use the Registered Trademark ® symbol.
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